Three departments, from zero
Marketing
Strategy, user acquisition, performance analytics. I built the department and ran it.
Analytics
Payback, traffic quality, audience feedback for the production team.
Creative production
I grew it as a separate team and ran creative development myself.
Managers
8+ years managing and mentoring product managers as General Producer.
- 5
product managers at once, each on a product area of their own
- 14
years at Game Garden, 2011 to 2025, as co-owner and board member
People who run on fear only work under a despot.
In normal times fear of being fired or blamed is a weak driver. So I grow managers through coaching, most of all the ones who lead people themselves.
How I set up a team
- ConsistencyWe agreed, so we do it. If we walk it back, I say so out loud.
- PrioritiesOne important thing beats ten nice reports.
- Clear authorityWho makes which decision is said in words.
- Shared toolsOne set of report and timeline templates for every project. Nobody reinvents them.
- CrisisI don’t rush around to feel busy. I look for one right decision.
My own team and someone else’s
Game Garden
Mobile free-to-play, co-owner
- Hired people for the roles where they perform best, leads too. Some leads I let go.
- My job: product managers who make decisions themselves, and make them right.
BrainRocket
iGaming
- External studios did not report to me and had their own priorities. The deadlines were mine.
- I found the studios, negotiated, set tasks and accepted the work.
What the marketing department did day to day.
Marketing and UA