Business and planning
As a co-owner and board member I answered for the economics.
Two things: whether the economics work, and whether the people funding it believe they do.
Pitch
Presenting and defending the idea to investors.
Plan
Where growth goes, how fast, through which sources.
Payback
When the investment comes back.
Cashflow
Cash flow stays positive while the company grows.
All four get checked by the board. I sat at that table myself.
What I own
- Context
- Mobile free-to-play, active growth stage
- The economics part of the pitch: unit economics and P&L in front of the board and investors.
- Board membership: strategic planning across product and marketing at company level.
- Budgets and P&L, payback modeling, soft-launch economics.
- Cashflow planning during scaling, so the budget stays manageable when spend grows faster than revenue.
How it works in practice
Each traffic source first gets a small test budget. It scales only once the economics work.
I grew projects from zero on a plan for which traffic sources to open and in what order.
I keep the picture of sources and trends fresh by watching the market and talking to people in the industry. Without it, the budget arrives where it is already too late. Part of that happens at conferences like White Nights Cyprus.
Discipline
Payback modeling before scaling: while the unit economics do not add up, the budget does not grow.
Cashflow stays positive through the whole growth period, so the burn rate stays under control.
Partnerships
In a partnership I look for what each side already has and the other cannot buy cheaply.
- MGVC / My.com. A publishing deal for Love Choice, at Game Garden.
- FlowWow. For Florescence I made a deal with this large flower marketplace, with no money on either side. We built a quest chain and a storyline about their brand into the game. They placed the game on their marketplace and gave our players promo codes.
- External studios. At BrainRocket I found studios and negotiated with them. Their games were then adapted for the platform.
How I roll a budget out across traffic sources.
Marketing and UA